About
The Story Behind 63
Collection63 is a way of life. It’s the rhythm you hear when you walk or the feeling you get
every time you achieve; it’s the yearning for perfection in daily gains. We welcome you into
the our world , be free to create , but most importantly, collect.
Built around the journey of Elliott Cole Lamar and the significance of the number 63, his
highest career points, the brand represents resilience, discipline, and community.
The number 63 represents more than a jersey number. It represents determination and
the belief that greatness is built day by day.
Through basketball, culture, and community, Collection63 is building a movement that
connects sport and lifestyle.